Chapter 01: Introduction to Consumer Behaviour
Q1.Consumer purchases are influenced strongly by cultural, social, personal, and ____ characteristics.
psychological
Q2.The price of products and services often influence whether _______________, and, if so, which competitive offering is selected
Q3.Marketing communications play a critical role in informing consumers about ___________ including where they can be purchased and in creating favorable images and perceptions.
Q2.Which theory suggests that attitudes develop as consumers look at and make judgments about their own behavior?
psychological
Q2.The price of products and services often influence whether _______________, and, if so, which competitive offering is selected
Consumers will purchase them at all Correct Answer
Q3.Marketing communications play a critical role in informing consumers about ___________ including where they can be purchased and in creating favorable images and perceptions.
Products and services Correct Answer
Q4.Individuals and households who buy goods and services for personal consumption are collectively called as
The consumer market Correct Answer
Q5.Any individual who purchases goods and services from the market for his/her end-use is called a.
consumer Correct Answer
Q6.The verbal and non verbal actions of a person or of a group either voluntarily or as a reaction to the external events is called
Behaviour Correct Answer
Q7.The behaviour that the consumers display in searching for, purchasing, using, evaluating and disposing off goods and services that they expect will satisfy their particular needs and wants is called as
Consumer behaviour Correct Answer
Q8.What refers to the buying behavior of final consumers?
Consumer buyer behavior Correct Answer
Q9.Which of the following can influence the consumers’ thoughts about products?
sales promotions Correct Answer
Q10.A systematic and organized effort by a consumer to investigate a specific product that he intends to purchase
Research Correct Answer
Q11.Understanding of consumer needs and then develops a marketing mix to satisfy these needs.
The marketing concept Correct Answer
Chapter 02: Personality and Consumer Behaviour
Q1.The degree to which an individual believes that his or her behavior has direct impact on the consequences of that behavior is called as
Q1.The degree to which an individual believes that his or her behavior has direct impact on the consequences of that behavior is called as
Locus of control Correct Answer
Q2.Marketers can create brand equity ____________.
By selling them in prestigious outlets Correct Answer
Q3.The tendency of individuals, which directs them to be inward and process feelings, thoughts and ideas within themselves is called as
Introversion Correct Answer
Q4.What is (are) a person’s unique psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment?
Personality Correct Answer
Q5.What portrays the "whole person" interacting with his or her environment.
Lifestyle Correct Answer
Q6.The dynamic organisation within an individual of those psychological systems that determine his unique adjustment to his environment is called as
Personality Correct Answer
Q7.The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.”
self-concept Correct Answer
Q8.A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need.
motive Correct Answer
Q9.The tendency in individuals to look outside themselves, searching for external stimuli with which they can interact is called as
Extroversion Correct Answer
Q10.Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________
actual self-concept Correct Answer
Chapter 03: Consumer Attitude
Q1.Which theory suggests that discomfort or dissonance occurs when a consumer holds confusing thoughts about a belief/object?
Chapter 03: Consumer Attitude
Q1.Which theory suggests that discomfort or dissonance occurs when a consumer holds confusing thoughts about a belief/object?
Cognitive dissonance theory
Q2.Which theory suggests that attitudes develop as consumers look at and make judgments about their own behavior?
Self-perception theory Correct Answer
Chapter 04: Learning and Consumer Behaviour
Q1.Which of the following is not one of the factors that may distort and hinder the objective interpretation of stimuli
Chapter 06: Motivation and Consumer Behaviour
Q1.Maslow's hierarchy of needs includes all EXCEPT which of the following?
Q11. Which of Maslow's needs involves the desire for self-fulfillment, to become all that one is capable of becoming?
self-actualization Correct Answer
Q12. Subhas is hungry, and this inner force is making him search for the type of food he wants to eat. This inner force that is compelling him to search for food is known as a(n) _____
motive Correct Answer
Q13. According to Maslow’s Hierarchy of Needs, the lowest priority of needs are called
self-actualization needs. Correct Answer
Q14. Which of the following reflects the relatively stable behavioral tendencies that individuals display across a variety of situations?
motivation Correct Answer
Q15. Maslow's hierarchy of needs is based on which premise?
Q1.Swaroopa ordered food from outside to serve her guests. She was worried about ____
Q2.The population that is differentiated mainly by having high incomes is classified as
Chapter 09: Consumer Decision Making Process and Models
Q1.Big Bazar offered profit club card with huge discount offeres for the club members. Many consumers decided to become members of this club. This change of decision was the result of ____ influence.
Q1.The subdividing of a market into distinct subgroups of customers, where any subgroup can be selected as a target market to be met with a distinct marketing mix is called as
Q3.One of the important attitude models is
Tri-component Attitude Model Correct Answer
Q4.If the purchase is for a high-involvement product, consumers are likely to develop a high degree of ________________ so that they can be confident that the item they purchase is just right for them
Product knowledge Correct Answer
Q5.The cognitive component relates to _______ and perceptions, often in the form of beliefs about products and services
consumer’s knowledge Correct Answer
Q6.Multi-attribute attitude models have been proposed by
Fishbein Correct Answer
Q7.Attitude formation is aided by
Experience
Learning
Personality
All of these Correct Answer
Q8.The affective component pertains to a _____ about a particular product or service.
consumer’s emotions Correct Answer
Q9.The mental state of an individual, which prepares him to react or make him behave in a particular pre-determined way is called as
Attitude Correct Answer
Q10.The conative component is very often measured in terms of ______ of consumer.
buying intentions Correct Answer
Q11.Mechanism through which we observe behaviour and then attribute certain causes to it is called as
Attribution Correct Answer
Chapter 04: Learning and Consumer Behaviour
Q1.According to which theory learning occurs through a trial and error process?
instrumental Learning theory of Learning Correct Answer
Q2.According to which theory Learning is a function of mental processing?
Cognitive theory of Learning Correct Answer
Q3.Vishal scans the yellow pages for a florist but he also sees several other products. The items that distracted him from florist were most likely stored in ____
Short-term memory Correct Answer
Q4.Which theory concerned with how information is processed by the human mind: how is it stored, retained, and retrieved?
Cognitive theory of Learning Correct Answer
Q5.According to which theory Learning is an observable responses to stimuli?
Behavioural theory of Learning Correct Answer
Q6.The process through which a relatively permanent change in behaviour happens as a consequence of the past behaviour is called as
Learning Correct Answer
Q7.According to which theory People engage in limited information processing in situations of low importance or relevance to them and in extensive information processing in situations of high relevance?
Involvement theory Correct Answer
Q8.Which of the following refers to the information a consumer has stored in their memory about a product or service.
Product knowledge Correct Answer
Q9.The process by which individuals acquire the purchase and consumption knowledge and experience they apply to future related behaviour is called as
Consumer learning Correct Answer
Q10.The inherent value a brand name has in the marketplace is called as
Brand equity Correct Answer
Q11.______________ describes changes in an individual’s behavior arising from experience
learning Correct Answer
Chapter 05: Consumer Perception
Q1.Which of the following is not one of the factors that may distort and hinder the objective interpretation of stimuli
Product knowledge Correct Answer
Q2.The process of categorizing or labelling people on the basis of a single attribute is called as
Stereotyping Correct Answer
Q3.The lowest difference that can be perceived between two stimuli is called the
just noticeable difference Correct Answer
Q4.Mechanism through which we observe behaviour and then attribute certain causes to it is called as
Attribution Correct Answer
Q5.One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing
To differentiate their products from those of competitors Correct Answer
Q6.A person’s view of reality is called as
Perception Correct Answer
Q7.Product involvement refers to ____________ or personal relevance of an item.
A consumer’s perception of the importance Correct Answer
Q8.Which of these statements is false?
Perceptions are short term. Correct Answer
Q9.The minimum level at which an individual can perceive a specific sensory input is known as the
absolute threshold Correct Answer
Q10.The tendency of judging the person entirely on the basis of a single trait which may be favourable or unfavourable is called as
Halo Effect Correct Answer
Chapter 06: Motivation and Consumer Behaviour
Q1.Maslow's hierarchy of needs includes all EXCEPT which of the following?
cognition Correct Answer
Q2.The energizing force that activates behavior and provides purpose and direction to that behavior is known as _____.
motivation Correct Answer
Q3.A good synonym for motive is a(n) ___________.
drive Correct Answer
Q4.What is the least pressing in Maslow's Hierarchy of Needs?
Self actualization Correct Answer
Q5.The headline for the Rockport shoes ad reads, “I'm comfortable being the greatest that ever was or will be. Be comfortable. Uncompromised. Start with your feet.” In terms of Maslow's hierarchy, this ad was designed to appeal to the consumer's _______________.
Safety needs Correct Answer
Q6.Which need in Maslow's hierarchy reflects a desire for love, friendship, affiliation, and group acceptance?
belongingness Correct Answer
Q7.Which of Maslow's needs reflects individuals' desires for status, superiority, self respect, and prestige?
esteem Correct Answer
Q8.In Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex, are considered _____ motives
physiological Correct Answer
Q9.Smoke detectors, preventive medicines, insurance, retirement investments, seat belts, burglar alarms, and sunscreen are all examples of products to satisfy consumers' _____ needs
safety Correct Answer
Q10.According to Maslow’s Hierarchy of Needs, the highest priority of needs are called:self-actualization needs.social needs.safety needs.
physiological needs Correct Answer
self-actualization Correct Answer
Q12. Subhas is hungry, and this inner force is making him search for the type of food he wants to eat. This inner force that is compelling him to search for food is known as a(n) _____
motive Correct Answer
Q13. According to Maslow’s Hierarchy of Needs, the lowest priority of needs are called
self-actualization needs. Correct Answer
Q14. Which of the following reflects the relatively stable behavioral tendencies that individuals display across a variety of situations?
motivation Correct Answer
Q15. Maslow's hierarchy of needs is based on which premise?
- All humans acquire a similar set of motives through genetic endowment and social interaction.
- Some motives are more basic or critical than others.
- The more basic motives must be satisfied level before other motives are activated.
- all of the above Correct Answer
Chapter 07: Environmental Influences on Consumer Behaviour
Q1.Swaroopa ordered food from outside to serve her guests. She was worried about ____
A primary reference group Correct Answer
Q2.What is one of the most basic influences on an individual’s needs, wants, and behavior?
Culture Correct Answer
Q3.The stages through which families might pass as they mature over time is a
Values and Lifestyle (VALS) topology. Correct Answer
Q4.Which of the following is/are transmitted through three basic organizations: the family, religious organizations, and educational institutions.
Cultural values Correct Answer
Q5.Secondary reference groups include __________.
Fraternal organizations and professional associations Correct Answer
Q6.Which of the following would be the best illustration of a subculture?
a religion Correct Answer
Q7.Marketers who target consumers on the basis of their ________ believe that they can influence purchase behavior by appealing to people's inner selves.
core values Correct Answers
Q8.Vithal was tired and hungry. He goes to a nearby bar and orders beer and food. The charges were exorbitant. Which situational influence most likely caused Carter's behavior?
Current conditions Correct Answer
Q9.Identify an economic circumstance that can greatly affect any product or brand choice.
borrowing power Correct Answer
Q10.._______________ are based on such things as geographic religions, nationalities, ethnic groups, and age.
Subcultures Correct Answer
Q11.Which of the following is NOT part of group influence?
Personality Correct Answer
Q12.A person's ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.
reference groups Correct Answer
Q13.A major reason for the changing traditional purchasing roles for families is that:
more women than ever hold jobs outside the home. Correct Answer
Q14.What is the definition of reference groups?
Groups that an individual looks to when forming attitudes and opinions Correct Answer
Q15.Social classes differ in media preferences, with upper-class consumers often preferring
magazines and books Correct Answer
Chapter 08: Social Class and Consumer Behaviour
Chapter 08: Social Class and Consumer Behaviour
Q1.Different social classes tend to have different attitudinal configurations and _______ that influence the behavior of individual members.
Values Correct Answer
Q2.The population that is differentiated mainly by having high incomes is classified as
Upper middle class Correct Answer
Q3.Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?
Occupations Correct Answer
Q4.__________ is the single factor that best indicates social class.
Correct AnswerFashion
Q5.What is the middle class concerned about?
Fashion and buying what experts in the media recommend Correct Answer
Q6.In terms of consumption decisions, middle class consumers prefer to _________
Buy what is popular Correct Answer
Q7.Which of the following develop on the basis of wealth, skills and power?
Social classes Correct Answer
Q8.Which of the following is an example of a social influence on consumer behavior?
Opinion of experts in magazines or TV Correct Answer
Q9.Few people are particular about seeing a movie on first day first show. This can be explained as a ____
Task features Correct Answer
Q10.Which of the following is the single factor that best indicates social class?
Occupation Correct Answer
Q11.Ashok does not like cold drinks. Since every body in the group purchased codl drinks, he decieded to buyone for himself. This can be explained as a ____
Social features Correct Answer
Q12.___________ develop on the basis of wealth, skills and power.
Social classes Correct Answer
Chapter 09: Consumer Decision Making Process and Models
Q1.Big Bazar offered profit club card with huge discount offeres for the club members. Many consumers decided to become members of this club. This change of decision was the result of ____ influence.
Marketing Correct Answer
Q2.Marketing strategies are often designed to influence _______________ and lead to profitable exchanges
Consumer decision making Correct Answer
Q3.Which of the following is NOT a situation in which consumer behavior occurs?
None of the above Correct Answer
Q4.The decision processes and acts of people involved in buying and using products is called as
Buying Behavior Correct Answer
Q5.An inner feeling if a consumer has made the right decision or not is called as
Cognitive Dissonance Correct Answer
Q6.Sangeeta decided to buy a blue coloured saree for the wedding of her son. Saleman showed an orange coloured saree and convinced her to buy orange colour saree. This change of decision was the result of ____ influence.
Marketing Correct Answer
Q7.A macro process concerned with the spread of a new product or an innovation from its source to the consuming public is called as
Diffusion of Innovation Correct Answer
Q8.What are the factors that affect consumer behavior?
Brand name, quality and innovation Correct Answer
Q9.Which of the following is a situation in which consumer behavior occurs?
- communications situation
- purchase situation
- usage situation
- All of the above Correct Answer
Q10.The reason that higher prices may not affect consumer buying is
Consumers believe that higher prices indicate higher quality or prestige
Chapter 10: Market Segmentation
Q1.The subdividing of a market into distinct subgroups of customers, where any subgroup can be selected as a target market to be met with a distinct marketing mix is called as
Market segmentation Correct Answer
Q2.Which of the following statements is wrong?
Market segmentation makes the marketing effort more cumbersome and costly Correct Answer
Q3.The technique by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization is called as
Positioning Correct Answer
Q4.Which of the following has a correct sequence?
Market segmentation , Target Marketing and Positioning Correct Answer
Q5.When Shantilal was a student, he purchased colorful dress. After getting a job, his preference shifted toward formal clothing. Which of the following had the most influence on his preferences during his school days?
age Correct Answe
Q6.The study of population in respect of its size, density, location, age, race, occupation, marital status, education, gender, income etc is called as
Demography Correct Answer
Q7.Market Segmentation and market coverage strategy whereby a product is developed and marketed for a very well-defined, specific segment is called as
Target Marketing Correct Answer
Q8.Which of the following has become increasingly important for developing a marketing strategy.
Age groups Correct Answer
Q9.Segmenting a given market using the factors such as lifestyle, attitude, self-concept, and value system
Psychographic segmentation Correct Answer
Q10.Segmentation of consumers based on factors, viz., climatic zone, continent/country, region, state, district, and urban/rural area is called as
Geographic segmentation Correct Answer
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