Chapter 1: International Marketing An introduction
Q1.______ has had a significant impact on international marketing.
Producers
Globalization Correct Answer
Q2.The biggest or greatest amount of involvement in a foreign market comes through which of the following?
Direct investment Correct Answer
Q3.Knowledge of the customer combined with innovation and creativity can lead to product improvements and service that matter to __________________.
Customers. Correct Answer
Q4.Firms that produce or promote in the national territory and sell it in the world market.
Exporters Correct Answer
Q5.To Indian students, U.S. marketing is
Foreign Marketing Correct Answer
Q6.The essence of the international marketing consists in finding _________, instead of trying to impose promotions on the buyer‘s choice.
Sale Correct Answer
Q7.The principles of International Marketing can be summarized as
All the Above Correct Answer
Q8.Which is the right sequence of stages of Internationalization?
Domestic, International, Multinational, Global, Transnational Correct Answer
Q9.International marketing is the _________________ of a marketing organization into another country
export
franchising
licensing
full direct entry
All the Above Correct Answer
Q10.International marketing is the performance of business activities that direct the flow of a company‘s goods and services to consumers or users in more than one nation for a ______________.
Profit Correct Answer
Q11.Contol measures of marketing aimed at foeign markets,assessing risk factors, ______ and _____.
Profits and Efficiency Correct Answer
Q12.Global marketing is a proactive response to the intertwined nature of business opportunities and competition that know no ____________________boundaries.
Political Correct Answer
Q13.The study of international marketing should focus primarily on __________________
Product
Price
Place
Promotion
All the Above Correct Answer
Q14.Globalization refers to:
A more integrated and interdependent world Correct Answer
Q15.______________published a provocative Harvard Business Review article entitled ―The Globalization of Markets.
Theodore Levitt Correct Answer
Chapter 2:
Q1._______ is the first step iin the Internationalization Process
Foreign Investment
License Correct Answer
Q2.________ stability of a country is one of the fundamental factors that companies consider when going overseas.
Political Correct Answer
Q3.Globalization refers to
A more integrated and interdependent world Correct Answer
Q4.The most important _____ environmental factors are population and income, concept of economic advancement, structure of consumption in addition to other economic indicators like economic systems and mutual economic dependence.
Macroeconomic Correct Answer
Q5.The __________ forces in both the domestic and the foreign environments surround the internal forces controlled by management.
External Correct Answer
Q6._____ have fostered the growth of multinational corporations, which operate in diverse sites around the globe while maintaining effective links with headquarters and regional control centres.
World Trade Routes Correct Answer
Q7.________ decisions in the international context are deeply affected by the political perspectives of both home and host countries.
Marketing Correct Answer
Q8.All societal forces that affect values, actions and beliefs of different groups of people are together called
culture Correct Answer
Q9.___________ is a set of norms and procedures that 92 governments have accepted to create order and predictability in international trade relations.
GATT Correct Answer
Q10.Thus, environment consists of those factors and forces, which affect the company's working and ______ ability
Decision-making Correct Answer
Q11.The ________ environment consists of laws, government agencies, and pressure groups that influence various organisations and individuals in the group.
Political Correct Answer
Q12.The influences of the religious, family, educational, and social systems of a society on the marketing system comprise the _________ dimension in International Marketing.
Socio-cultural environment Correct Answer
Q13.International business is special because it occurs within a dynamic, integrated system that weaves together distinct elements
The forces of globalization
The international business environment
Many national business environments
International firm management
All the above Correct Answer
Q14.Climate and topography are important _______ considerations when appraising the market.
Environmental Correct Answer
Q15.The economic environment is of critical importance to marketers because business cycles and other economic environment such as ______ have a tremendous impact on marketing.
Inflation
Productivity
Unemployment
Resource availability
All of these Correct Answer
Chapter 3:
Q1.________ is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.
Demography Correct Answer
Q2.Factors that affect global human resource management are
All the above Correct Answe
Q3.International trade is the exchange of capital, goods, and services across international borders or territories, representing a significant share of ______.
GDP Correct Answer
Q4.______ can be fixed or percentage levies that serves the twin purposes of generating revenue for governments and making it more difficult for companies from other countries to do business in the protected market.
Tariffs Correct Answer
Q5.The device of requiring the importer to make a deposit with the Government for a fixed period.
Import deposits Correct Answer
Q6.______ quotas can be set in order to provide domestic consumers with sufficient stocks of goods at low prices, to prevent the depletion of natural resources, as well as to increase ______ prices by restricting supply to foreign markets.
Export, Export Correct Answer
Q7.In an international trade course changes in ____ represent the primary way in which countries either liberalize trade or protect their economies.
Tariffs Correct Answer
Q8.A number of international commodity agreements serve solely as ______ for information exchange, analysis, and policy discussion.
Forums Correct Answer
Q9.______ of exports and imports means exports and imports only through the agencies designated by the Central Government.
Canalization Correct Answer
Q10.The provision of financial aid or preferential tax status to domestic manufacturers which gives them an advantage over external suppliers.
Domestic subsidies Correct Answer
Q11.An international ______ agreement is an undertaking by a group of countries to stabilize trade, supplies, and prices of a product for the benefit of participating countries.
Commodity Correct Answer
Q12._____ trading enterprises are defined as governmental and non-governmental enterprises, including marketing boards, which deal with goods for export and/or import.
Domestic Correct Answer
Q13.A well known cartel in the international market is the ______ that tries to control international price of crude by setting production targets.
OPEC Correct Answer
Q14.A ______ is a group of apparently independent producers whose goal is to increase their collective profits by means of price fixing, limiting supply, or other restrictive practices.
Cartel Correct Answer
Q15.Canalization was also thought of as an instrument to improve the ______ power of Indian exporters.
Bargaining Correct Answer
Chapter 4:
Q1.Jaguar Land Rover, the iconic British multinational car manufacturer was purchased in 2008 by the Indian conglomerate _____ who is the largest private-sector industrial employer in the United Kingdom.
Tata Group Correct Answer
Q2.Following is trade bloc of Commonwealth
CIS Correct Answer
Q3.An economic integration agreement _____ trade in services among members and covers a substantial number of sectors, affects a sufficient volume of trade, includes substantial modes of supply, and is non-discriminatory.
Liberalizes Correct Answer
Q4.It is the June 23, 2016, referendum when the United Kingdom voted to leave the European Union.
Brexit Correct Answer
Q5.______ is contributing towards augmenting ESA Galileo satellite navigation system and GPS service in northern Europe by sharing data from the Indian Regional Navigation Satellite System (IRNSS).
ISRO Correct Answer
Q6.The partnership between India and __________ comprising Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam has been developing at quite a fast pace.
ASEAN Correct Answer
Q7.The ______ is a unified trade and monetary body of 28 member countries
EU Correct Answer
Q8.The GATT fall into a structure with
TRIMS
TRIPS
DSU
TPRM
All of these Correct Answer
Q9.Through ______, borders between European countries are only existent on maps, as to over 400 million nationals of 26 member countries the freedom of travelling passport check and border control free within and outside the area is guaranteed, as within a single country, since every country share the common travel and movement rights.
Schengen Agreement Correct Answer
Q10.__________ occurs when there are no artificial barriers put in place by governments to restrict the flow of goods and services between trading nations.
Free trade Correct Answer
Q11.Which of the following is favored by the World Trade Organization?
Multilateral Trading System Correct Answer
Q12.A free trade agreement (FTA) is a trade treaty between two or designated group of countries that have agreed to eliminate _______, quotas and preferences on most (if not all) goods and services traded between them.
Tariffs Correct Answer
Q13.Brexit is the nickname for _______ from the EU
British exit Correct Answer
Q14._______, the iconic multinational car manufacturer was purchased in 2008 by the Indian conglomerate Tata Group who is the largest private-sector industrial employer in the United Kingdom.
Jaguar Land Rover Correct Answer
Q15.European actors have focused their acting careers on Bollywood movies and by modelling in advertisements for the Indian market. The more prominent European actress-models in Bollywood are
Elli Avram
Kalki Koechlin
Hazel Crowney
Amy Jackson
All of these Correct Answer
Chapter 05:
Q1.“One money, one market” is the description of this type of economic cooperation.
Economic union Correct Answer
Q2._________ is the principal organ of the United Nations General Assembly dealing with trade, investment, and development issues. The organization's goals are to: maximize the trade, investment and development opportunities of developing countries and assist them in their efforts to integrate into the world economy on an equitable basis.
UNCTAD Correct Answer
Q3.The OECD
Gathers and publishes data on the international economy Correct Answer
Q4.NAFTA stands for
North American Free Trade Agreement Correct Answer
Q5.Members of the World Trade Organization are required to
Prevent their firms from “dumping.” Correct Answer
Q6.Patents, copyrights, and trademarks refers to
WIPO Correct Answer
Q7.The WTO was established to implement the final act of Uruguay Round Agreement of
GATT Correct Answer
Q8.IPR stands for
Intellectual Property Rights Correct Answer
Q9.Which of the following exceptions in the WTO rules does not permit a country to use a tariff or quota that is more restrictive than its bound tariff?
Preferential trade agreements Correct Answer
Q10.This organization is a permanent organ of the United Nations General Assembly, and its goal is to encourage development in Third World countries and enhance their export positions.
UNCTAD Correct Answer
Q11.The Agreement on Agriculture includes specific and binding commitments made by _____ Member governments in the three areas of market access, domestic support and export subsidization for strengthening GATT disciplines and improving agricultural trade.
WTO Correct Answer
Q12.Which of the following issues did the Uruguay Round not address?
Services Correct Answer
Q13.Provide economic assistance to developing countries
World bank Correct Answer
Q14.The round of multilateral trade negotiations under the auspices of the GATT that occurred during the 1970s and led to reductions in tariff and some NTBs in the 1980s.
Tokyo Round Correct Answer
Q15.The procedures within the GATT and WTO for resolving disagreements about trade policy among countries. It includes consultation, recommendation by a three-person panel of experts, and the possibility of appeal.
Dispute Settlement Mechanism Correct Answer
Chapter 06:
Q1.Kind of organization which have integrated worldwide corporate units in different countries is classified as
global enterprise Correct Answer
Q2.MNC stands for
Multinational Corporations Correct Answer
Q3.Indian firms in the Fortune Global 500
Indian Oil Corporation
Reliance Industries
State Bank of India
Tata Motors
All of these Correct Answer
Q4.Type of organization which has operating units in some foreign countries is classified as
multinational enterprise Correct Answer
Q5.Which of the following is not an International Financial Institution
ICICI Correct Answer
Q6.______ company produces, markets, invests, and operates across the world
Transnational Correct Answer
Q7.An enterprise operating in several countries but managed from one (home) country can be referred to as MNC or ________________.
Multi National Corporation Correct Answer
Q8.What is trade without discrimination?
Most Favored Nation (MFN) Treatment Correct Answer
Q9.Which is not an Indian Multinational Company?
Unilever Correct Answer
Q10.The main objective of International Monetary Fund (IMF) was to
Help economically backward countries Correct Answer
Q11.The WTO was born out of negotiations in which round of the GATT?
Uruguay Round Correct Answer
Q12.What are cross-border transactions?
International Trade Correct Answer
Q13.Which of the following exceptions in the WTO rules does not permit a country to use a tariff or quota that is more restrictive than its bound tariff?
Preferential trade agreements Correct Answer
Q14.Multinational corporations usually bring with them _______, which is direct investment in a country by the company for expanding their existing business base or for buying of raw goods and inputs from them.
Foreign Direct Investment Correct Answer
Q15.Which countries had their own East India Companies by the eighteenth century?
Britain
The Netherlands
France
Sweden
All of these Correct Answer
Chapter 7:
Q1.________ is to describe things such as market potential for a product, demographics, or attitudes of customers.
Descriptive research Correct Answer
Q2.International marketing intelligence includes ________ of all types of information
collection
processing
analysis
interpretation
All of these Correct Answer
Q3.What is the purpose of study for secondary data?
Timeliness Correct Answer
Q4.The international Trade Centre, _____ is a very important source of information and assistance to exporters, particularly from developing countries.
Geneva Correct Answer
Q5.The competitive environment includes competition, major competitors, relative _______ of competitors, strategies and behaviour of competitors etc.
Strengths Correct Answer
Q6.The research aims at finding the impact of ____________ systems on decision making as well as the relationship.
Marketing intelligence Correct Answer
Q7.__________on a large number of factors is needed for evaluation and selection of the markets.
Information Correct Answer
Q8.________ has brought out publications entitled Access to Japan‘s Import Market pertaining to every important item of Japan.
JETRO Correct Answer
Q9.Market research gives businesses essential information on _________.
Competitors
Market
Customers
Consumers
All of these Correct Answer
Q10.Marketing intelligence is necessary while entering a ________ market.
Foreign Correct Answer
Q11.A marketing information system is a management information system (MIS) designed to support marketing __________.
Decision making Correct Answer
Q12.Developing the research plan include the aspects
All of these Correct Answer
Q13.Business intelligence is essential to make all the series of strategic _______ in international marketing
Decisions Correct Answer
Q14.Marketing research are the formal studies of specific ______.
Situations Correct Answer
Q15._______ is the system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis.
MIS Correct Answer
Chapter 08:
Q1.The prime segmentation basis is ________________.
Geographic Correct Answer
Q2.Internationalization can be seen as a part of the firm‘s _______ process.
Strategic Correct Answer
Q3.McDonalds or KFC became big chains of fast food due to clear process of __________________-.
Segmentation Correct Answer
Q4.The criteria for effective segmentation is / are
substantiality / profitability
measurability
accessibility
Actionability
All of these Correct Answer
Q5.______ becomes simpler due to the process of market segmentation.
Business Correct Answer
Q6.Cluster analysis can be used to identify meaningful cross-national segments, each of which it is expected to evoke a similar response to any _____________ strategy.
Marketing mix Correct Answer
Q7.Market selection is an important component of the firms‘ _______ efforts due to the impossibility to enter on all existing markets.
International Correct Answer
Q8.The stages of the selection process includes _____
macro variables
potential market size
micro-level consideration
evaluation and rank ordering
All of these Correct Answer
Q9.It can be argued that companies competing internationally should segment markets on the basis of ______, not _____.
Consumers, Countries Correct Answer
Q10.Segmentation by purely geographical factors leads to _______ stereotyping.
National Correct Answer
Q11.______ is where markets/countries are screened primarily according to external screening criteria
Preliminary screening Correct Answer
Chapter 09
Q1._____ are developed for pooling financial and managerial resources and to lessen risks.
Consortia Correct Answer
Q2.One of the dis-advantages of enterprises entering into Indirect Exporting
Lack of contact with foreign market Correct Answer
Q3.The least profitable entry strategy is
licensing Correct Answer
Q4._______ ties the export and other foreign sales to an undertaking from the seller to purchase products from the buyer or a third party in the buyer‘s country with a view to save scarce foreign exchange, balance trade flows and/or ensuring guaranteed supplies.
Countertrade Correct Answer
Q5.One of the advantages of enterprises entering into Joint Venture
Risk sharing Correct Answer
Q6.Sony and Pepsi joined together to market Wilson sporting goods in Japan. This strategy is
joint venture Correct Answer
Q7.One of the advantages of enterprises entering into Indirect Exporting
Low risk Correct Answer
Q8.One of the advantages of enterprises entering into Acquisition
Full control Correct Answer
Q9.This is not an advantage of licensing.
amount of profit Correct Answer
Q10.A partnership at corporate level is
joint venture Correct Answer
Q11.This entry strategy involves having an agreement that permits a foreign company to use industry property, technical knowhow, or engineering design in a foreign market.
licensing Correct Answer
Q12.This exporting happens when the firm decides to sell its products in the foreign market through independent intermediaries.
Indirect Correct Answer
Q13.One of the dis-advantages of enterprises entering into Contract Manufacturing
Diversion to gray and/or black markets Correct Answer
Q14.A host government prefers this method of investment by a foreign firm.
greenfield enterprise Correct Answer
Q15.This strategy involves selling a product from a home base, usually without any product modification.
exporting Correct Answer
Chapter 10:
Q1.The_________ structure ensures the attention of the top management towards developing a holistic and unified approach to international operations.
International Correct Answer
Q2.Once a company embraces a/an ______ vision, it typically enters the overseas arena by exporting to some target market.
International Correct Answer
Q3.A/an _______ structure provides much greater autonomy in decision-making.
International Correct Answer
Q4.Organizational structures often exhibit evolutionary patterns, depending upon their strategic __________.
Globalization Correct Answer
Q5.Product organizational structures are primarily used by _________ companies that have stores in various cities.
Retail Correct Answer
Q6._____ companies, especially smaller ones, face more organizational challenges than companies operating in only one _______ market.
Multinational, National Correct Answer
Q7.A__________ organizational structure combines the efficiency of the functionally organized company with the flexibility of extensive local operations.
Matrix Correct Answer
Q8.Multinational organizational structures must accommodate the realities of doing business in ________ markets while still furthering the company‘s overall strategy.
Foreign Correct Answer
Q9.The major advantages of global functional division structure include
Greater emphasis on functional expertise
Relatively lean managerial staff
Higher international orientation of all functional managers
High level of centralized control
All of these Correct Answer
Q10.The _________________ structure is effective in managing diversified product lines.
Global product Correct Answer
Q11._________ network structures build-up multidimensional organizations which are fully networked.
Transnational Correct Answer
Q12.International structure facilitates ______ , _________ coordination and reduces resource duplication.
cross-product, cross-geographic Correct Answer
Q13.The distribution of structure can be formal or informal, temporary or enduring, but every organization will have some type of division of ____________.
Labour Correct Answer
Chapter 11:
Q1._________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.
Integrated marketing communications Correct Answer
Q2.The _______ and ________ mix is one of the most important ingredients for the global marketer.
product, service Correct Answer
Q3._________ is another significant means of product identification like branding and packaging.
Labelling Correct Answer
Q4.The ________ label means placing-on the label details such as component part of the products, chemical analysis,
Descriptive Correct Answer
Q5.The theory of PLC was introduced to explain the expected Life cycle of a typical product from _________.
Design to Obsolescence. Correct Answer
Q6.The _______ consumer makes purchasing decisions to get the best quality products at the most affordable price.
Global Correct Answer
Q7.Global brand helps in
Achieving economies of scale in production and distribution
Reduces marketing costs
creating premium value in the minds of foreign consumer
fixing a premium price and enjoy optimum profitability
All of these Correct Answer
Q8.______ is part of the augmented product and is one of the best ways to differentiate a product from its competition.
Branding Correct Answer
Q9.__________ incorporates the wrapper or container for your product
Packaging Correct Answer
Q10.A _________ label is a brand alone applied to the product or to the package.
Brand Correct Answer
Q11.A _______ marketer must be flexible enough to modify the attributes of its products in order to adapt to the legal, economic, political, technological or climatic needs of a local market.
Global Correct Answer
Q12. Introducing a new product into the market is called _____.
Commercialization Correct Answer
Q13.A company faces several major decisions in international marketing. The first of these decisions is often:
looking at the global marketing environment. Correct Answer
Q14.A _______ label identifies the quality of a product by a letter, number or words.
Grade Correct Answer
Q15._______ brand is one that has transcended its cultural origins to develop strong relationships with its customers across different countries and cultures.
Global Correct Answer
Chapter 12:
Q1.This term of sale makes it most difficult for an exporter to conserve cash.
CIF Correct Answer
Q2.This method of payment presents the least risk to an exporter.
letter of credit Correct Answer
Q3.Pricing is a crucial part of the marketing mix for ______ firms.
International Correct Answer
Q4.Competition based pricing
seek larger market share through price Correct Answer
Q5.____________ is to increase market share in a foreign market by driving out competition and thereby create a monopoly situation where the exporter will be able to unilaterally dictate price and quality of the product.
Dumping Correct Answer
Q6.__________ is the price at which divisions of a company transact with each other, such as the trade of supplies or labour between departments.
Transfer pricing Correct Answer
Q7.This is not an advantage of countertrade.
efficiency Correct Answer
Q8.This document is used for quotation rather than payment purposes.
pro forma invoice Correct Answer
Q9.If an exporter wants to minimize currency convertibility problems, this term of sale should be used.
FOB Correct Answer
Q10.Factors affecting priicing
Cost
Demand
Quality
Competition
All of these Correct Answer
Q11.Price skimming sees a company charge a higher price because it has a substantial _____.
higher cost of production
competitive advantage Correct Answer
Q12.______ is the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability.
Price Correct Answer
Q13.Customer-value based pricing
design a price range to attract many consumer groups Correct Answer
Q14.Cost based pricing
include profit percentage with product cost Correct Answer
Q15.To conserve cash, the exporter should not quote
CIF Correct Answer
Chapter 13:
Q1.This intermediary is a foreign firm that has exclusive rights to carry out distribution for a manufacturer in a foreign country.
foreign distributor Correct Answer
Q2.Whether marketing domestically or internationally, marketer‘s options range from taking control of the distribution process in its entirety, or depending on one or more intermediaries for distribution of your products and services.
Middlemen Correct Answer
Q3.A _________ channel can be defined as the activities and processes required to move a product from the producer to the consumer.
Distribution Correct Answer
Q4.The intermediaries are:
Agents
Wholesalers
Distributors
Retailers
All of these Correct Answer
Q5.The indirect channel has this limitation.
control Correct Answer
Q6.The distribution channels are
Direct
Indirect
Dual Distribution
Reverse Channels
All of these Correct Answer
Q7.This intermediary is used on a one-time basis.
export broker Correct Answer
Q8.This channel is used when a manufacturer deals with a foreign party without going through an intermediary in the home country.
direct Correct Answer
Q9._______ refers to distribution or the methods and location you use for your products or services to be easily accessible to the target customers.
Place Correct Answer
Chapter 14:
Q1.Objectives of promotion
differentiate a product.
increase demand.
present information to consumers
advertising a product or brand
All of these Correct Answer
Q2._________ is the use of marketing strategies to optimise the communication of a consistent message of the company's brands to stakeholders
Integrated marketing communications Correct Answer
Q3.This country is highest in per capita advertising spending
U.S.A Correct Answer
Q4.Integrated marketing communications (IMC) is a communication process that entails the _______, creation, _______, and implementation of diverse forms of marketing communications.
planning, integration Correct Answer
Q5.The relationship between advertising expenditures and a country’s economic development is
positive Correct Answer
Q6.This country does not allow advertising.
China
India
U.S.A
U.K.
None of these Correct Answer
Q7.Promotion is the marketing ____________ used to make the offer known to potential customers and persuade them to investigate it further
Communication Correct Answer
Q8.Promotion Mix include
Advertising
Sponsorship
Personal Selling
Public relations
All of these Correct Answer
Q9.________ includes all activities that involve communicating with the customer about the product and its benefits and features.
Promotion Correct Answer
Q10.The relationship between advertising expenditures and a country's GNP is
positive Correct Answer
Q11.Targets of Promotional campaign
The Actual Audience Correct Answer
Comments
Post a Comment