Chapter 1: Strategic Marketing
Q1.The six influence strategies comprise:
Promise, Threat, Legalistic, Request, Information Exchange, Recommendation Correct Answer
Q2.Marketing channels consist of:
Manufacturers, Intermediaries, and End-Users Correct Answer
Q3.According to four Ps of marketing, the inventory and logistics services are classified as
Place Correct Answer
Q4.The first step in the planning process is to:
Determine goals and objectives. Correct Answer
Q5.What is the most important aspect of an organization's mission statement?
Terminology Correct Answer
Q6.The key factor in the generation of strategies is
Creativity Correct Answer
Q7.License is a form of Manufacturer-Based Channel Formats…
whereby distribution and marketing agreements are made that usually grant exclusivity for some period of time. Correct Answer
Q8.The main advantage of employing a differentiation strategy in international markets lies in that
the focus is taken away from price Correct Answer
Q9.A strategy of convincing customers to buy the higher-quality or newer product is called
Upgrading Correct Answer
Q10.Which of the following objectives would be most difficult to measure?
social responsibility Correct Answer
Q11.SWOT analyses are used to:
Both summarise audit data and place an interpretation on audit data Correct Answer
Q12.Four factors that create change in marketing channels are;
Reduction of the number of contacts. Correct Answer
Q13.According to marketing four Ps, the credit terms can be classified as
Price Correct Answer
Q14.What are the two interrelated parts of marketing strategy?
Selection of a target market and development of a marketing mix. Correct Answer
Q15.Strategic objectives are set by:
top management Correct Answer
Chapter 2: Product and service strategy
Q1.Strategy is developed by the visionary chief executive in ___________ mode of strategic entrepreneurial mode Correct Answer
Q2.Marketing strategy is a ___________ type of strategy
functional strategy Correct Answer
Q3.The BCG matrix is based on
Industry growth rate and relative market share Correct Answer
Q4.What does Question mark symbolize in BCG matrix?
Remain Diversified Correct Answer
Q5.___________ is used to refer to strategic formulation, implementation and evaluation, with ______________ referring only to strategic formulation
strategic management; Strategic planning Correct Answer
Q6.Which environment can create new market and new business segments?
Technological environment Correct Answer
Q7.A possible and desirable future state of an organization is called:
Vision Correct Answer
Q8.Low cost, Differentiation and Focus are examples of
Business strategies Correct Answer
Q9.The word tactics is most likely to be associated with
Operational strategy Correct Answer
Q10.Buying another company by one company means:
Acquisition Correct Answer
Q11.Process innovation refers to
The implementation of a new or improved production method. Correct Answer
Q12.Buyers market exist when:
buyers purchases in large volume Correct Answer
Q13.What are the guides to decision making?
1Policies Correct Answe
Q14.Which of the following is not one of Michael Porter's basic competitive position strategies?
Operational excellence Correct Answer
Q15.The concept Core competence was developed by
Prahalad and Gary Correct Answer
Chapter 3:
Q1.Which of the following can be used to describe turnaround strategies?
Competitive. Correct Answer
Q2.Gathering “competitive intelligence”
is good business practice Correct Answer
Q3.The systematic collection of information about rivals in order to assist the development of firm strategies is called
Competitor intelligence Correct Answer
Q4.Which type of trend can be exemplified by the increasing numbers of two income households in a society?
Economic Correct Answer
Q5.Which strategies aim at improving internal weakness by taking advantage of external opportunities?
WO Correct Answer
Q6.How many cells are in a SWOT matrix?
9 Correct Answer
Q7.One of the top level manager of a large manufacturing plant uses to spend her day trying to ensure that the material waste is not more than 10% , she spends her day performing the management process of:
Controlling Correct Answer
Q8.Competitors are more likely to respond to competitive actions that are taken by—
market leaders. Correct Answer
Q9.the sketch of the BCG matrix, what is the label of the horizontal axis?
Market share Correct Answer
Q10.Performance evaluation improves competitive advantage by
reducing grievance and labour turnover by making employees trust that they are treated fairly Correct Answer
Q11.Bargaining power of customers is high if:
Differentiation of competitors product is low Correct Answer
Q12.What is the starting point of strategic intent?
Vision Correct Answer
Q13.The magnitude and changes that may affect an organization is survival owing to all of the following except:
Dubious firms Correct Answer
Q14.Creating competitive advantages begins with a thorough understanding of competitors' _______.
strategies Correct Answer
Q15.From the following activity which does not comes under the primary activities of value Chain analysis:
Technology development Correct Answer
Chapter 4: distribution strategy
Q1.Strategy of distribution in which seller allow certain outlets to sell its product is classified as
exclusive distribution Correct Answer
Q2.Concept of logistics which focuses on teamwork in whole supply chain management to maximize performance of a distribution system is classified as
integrated logistics management Correct Answer
Q3.Marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as
indirect channel Correct Answer
Q4.Number of intermediaries that made products or services available to final customer are classified as
channel levels Correct Answer
Q5.Procedure of displacement of long-established resellers by new intermediaries is classified as
disintermediation Correct Answer
Q6.Way in which two or more transportation modes are used together is classified as
intermodal transportation Correct Answer
Q7.Type of franchise network in which company has network of non-dependent franchised dealers is classified as
manufacturer-retailer franchise system Correct Answer
Q8.Kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as
franchise organization Correct Answer
Q9.Disagreement between different marketing channel regarding roles, rewards and goals is called
channel conflict Correct Answer
Q10.It is generally agreed that the role of strategy is to:
Achieve competitive advantage Correct Answer
Q11.Logistic network through which unwanted or excess products by resellers or consumers is classified as
reverse distribution Correct Answer
Q12.Marketing channel that involves no intermediaries to made their products available to final buyers is classified as
direct channel Correct Answer
Q13.Vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as
administered VMS Correct Answer
Q14.which concept of marketing is based on ‘customer satisfaction’
modern concept of marketing Correct Answer
Q15.Competitive strategy is also known as:
Business level strategy Correct Answer
Comments
Post a Comment